We Working University

A Weekend of Music Business

Your chance to learn from and communicate directly with leaders in the music industry. Tuition also includes Weekly Artist Development Zoom Calls, access to our Private Facebook Group, your 1st month of tuition to WWU!

Live topics will include Management, Publishing, A&R, Marketing and Branding.

You will learn the INDUSTRY SECRETS directly from music moguls for only


Also included with admission:

- WWU Monthly Live Events

- Weekly Artist Development Calls with Steve Lobel

- Private Facebook Group Access

- 1st month of tuition to WWU

Check out this message from the legendary music manager Steve Lobel:

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Whether you’re an artist, a songwriter, a producer, working toward being a manager, We Working University is designed to lay a foundation of tools and knowledge to support and help students succeed along their musical journeys.

Steve Lobel

Steve Lobel is a music industry legend. As a former A&R, executive producer, and manager, he has worked with countless artists including Scott Storch, Run DMC, Fat Joe, Nipsey Hussle, Tupac and Bone Thugs N Harmony.

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Ashley Calhoun

Ashley is the Head of Creative + SVP at Pulse Music Group and is also an A&R Consultant at RCA Records.


Andrew Grant

Sr. Director at Warner Music Group and is responsible for some of your favorite records and Artist.

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Brandon Kitchen

Sr. Director at Mass Appeal (Founder Rapper NAS) Magazine, Film, Television, Music Label, Creative Agency.


What are you waiting for? Step up your game and learn from the best in the business.

You will be interacting directly with these industry experts during a live panel and Q&A session.

This is a limited virtual event with less than 200 tickets available, so get registered early!

It's Time to Invest in Yourself

Monday, March 29, 2021 1:30 AM IST

"The best digital mentorship that includes tips, tricks, and guidance straight from industry veterans."

Live Event Topics

Steve Lobel has built an entire brand and reputation on his management skills and has been in the music industry for 35 years managing acts like BoneThugs and Harmony, Nipsey Hussle, and Scott Storch. Expect to learn from the years of wisdom Steve has gathered. 

Publishing is one of the most important revenue streams within the music business. Whether your collecting royalties or attempting to get your music synced to a product, publishing is a great place to start monetizing your craft. Thomas Deelder who works for CTM and Red Smoke Publishing is going to be bringing some clarity to the table on the matter. 

The landscape for submitting your music is constantly evolving but especially right now during these quarantined times. Dro, A&R at Def Jam Recordings is going to explain some of the best ways A&Rs like to find talent and give you some insight on some of the requirements he's looking for when selecting who he wants to take under his wing for artist development and recruiting. 

Marketing is easily one of the foundational and fundamental pillars to a long lasting brand. So it makes sense that we dive into the anatomy of what breeds longevity for artist. 

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